Privacy Policy

1. INTRODUCTION

1.1. Wavelength Artist Management Limited ("we," "our," or "us") is committed to safeguarding the privacy and security of personal data. This Privacy Policy sets out how we collect, process, store, and share personal information in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

1.2. This policy applies to personal data obtained through our website, correspondence, and any other interactions with individuals, including but not limited to communications via email, telephone, text message, and third-party messaging applications.

1.3. By providing personal data to us, you acknowledge and agree that such data will be processed in accordance with this Privacy Policy. While we employ appropriate security measures, no transmission of data over the internet can be guaranteed as completely secure.

1.4. For further information on data protection rights, individuals may refer to the Information Commissioner's Office (ICO) website at https://ico.org.uk.

2. PERSONAL DATA

2.1. The personal data we collect and process may include:

Identification and contact details, such as name, email address, telephone number, postal address;
Professional and contractual information, including work history and qualifications;
Communications data such as records of correspondence with us via email, telephone, or messaging services; or
Website usage data such as collected through cookies, analytics tools, and visitor interactions.

2.2. We do not process special category data (e.g., health or biometric data) unless explicitly required and with the individual’s consent or where permitted by law.

3. PROCESSING DATA

3.1. Personal data is processed only where a legal basis applies. The lawful bases under which we may process personal data include where:

Processing is necessary for fulfilling an agreement, including an Artist Agreement or related contractual arrangements;
We have a legitimate business interest in processing data that is not overridden by the individual’s rights and interests;
Processing is required to comply with statutory or regulatory obligations; or
Explicit consent has been provided for a specific purpose. Consent may be withdrawn at any time, subject to any legal or contractual constraints.

4. PURPOSES OF PROCESSING

4.1. We process personal data for the following purposes:

Administration and management of artist representation and casting;
Business communications including responding to enquiries, facilitating industry connections, and managing professional relationships;
Marketing and promotional activities subject to individual preferences and applicable consent requirements; and
Website analytics and improvement such as monitoring user engagement to enhance service functionality.

4.2. Personal data will not be sold, rented, or shared with third parties for direct marketing purposes.

5. DATA SHARING AND THIRD PARTIES

5.1. Personal data may be shared with third parties with express consent where:

We engage third-party providers for hosting, analytics, and administrative support, all of whom are contractually bound to maintain confidentiality;
Where required by law, court order, or regulatory authority; or
Where necessary for professional engagements and contractual obligations, with appropriate safeguards.

5.2. Any third-party data processing is conducted in accordance with legally binding agreements ensuring compliance with applicable data protection laws.

6. INTERNATIONAL DATA TRANSFERS

6.1. Where personal data is transferred outside the United Kingdom, such transfers will be subject to appropriate safeguards, including but not limited to:

The recipient jurisdiction being subject to a UK adequacy decision.
The use of Standard Contractual Clauses (SCCs) as approved under UK data protection law.
The individual's explicit and informed consent, where no other lawful basis applies.

6.2. Data subjects will be notified where any international data transfers involve jurisdictions without equivalent data protection laws, and appropriate safeguards will be implemented.

7. DATA RETENTION

7.1. Personal data is retained only for as long as necessary for the purpose for which it was collected, in accordance with the following general retention periods:

Artist representation data: for the duration of the contractual relationship and for a reasonable period thereafter where necessary for legitimate business or legal purposes.
Communication records: for a period appropriate to the nature of the correspondence.
Website analytics data: held in anonymised form, where applicable.

7.2. Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised, unless required for legal or regulatory compliance.

8. DATA SUBJECT ACCESS RIGHTS

8.1. Data subjects have the following rights in respect of their personal data, subject to applicable legal exceptions:

Access: Request a copy of the personal data we hold.
Correction: Request rectification of inaccurate or incomplete data.
Erasure: Request deletion of personal data, where legally applicable.
Restriction of processing: Request limited processing of data under certain conditions.
Objection: Object to processing based on legitimate interests.
Data portability: Request transfer of data to another service provider, where applicable.

8.2. Requests regarding data rights should be submitted to info@wavelengthartists.com.

9. SECURITY

9.1. We implement technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration. These measures include:

Encryption of sensitive data during transmission and storage.
Access controls restricting internal handling of personal data.
Regular security assessments to mitigate data protection risks.

9.2. While we employ stringent security measures, individuals should be aware that no system can be entirely secure.

10. THIRD PARTY LINKS

10.1. Our website and digital platforms may contain links to third-party websites. We are not responsible for the privacy practices of such external sites and advise users to review their respective privacy policies before providing personal data.

11. QUERIES, COMPLAINTS AND CONTACT

11.1. For any queries or concerns regarding the processing of personal data, individuals may contact us by email at info@wavelengthartists.com or by post at our registered company address below:

71-75 Shelton Street

London, WC2H 9JQ

11.2. If you are dissatisfied with our handling of personal data, you have the right to lodge a complaint with the ICO at https://ico.org.uk/make-a-complaint.

12. UPDATES TO THIS POLICY

12.1. We reserve the right to update this Privacy Policy from time to time. Any changes will be published on our website, and where required, we will notify individuals where required.

Last Updated: February 2025